Edward Ihre is the founder of Ihre Consulting AB in Sweden in March 2010 and also the founder of Codeta, the global online table games casino (2015). He has been in the gaming industry since 2002. Mr.Ihre was the Managing Director of Ladbrokes Poker, from September 2007-March 2009. Prior to this, he was the Director of Partnerships and Affiliations for PokerStars, Isle of Man from December 2006- August 2007, and for Ongame/PokerRoom.com (later BWIN), from November 2004- December 2006.
Mr.Ihre has global experience in the poker space and is highly respected in the competitive online gaming industry and is also Member of the Board of GoldBlue Ltd.