Yggdrasil strikes new Franchise deal with leading iGaming provider SoftGamings


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Yggdrasil strikes new Franchise deal with leading iGaming provider SoftGamings

Yggdrasil strikes new Franchise deal with leading iGaming provider SoftGamings

The YG Franchise licensing agreement will enable SoftGamings to increase control of its iGaming business strategy and drive new revenue streams as well as launching  Yggdrasil’s complete portfolio of innovative products and services. Franchise truly is an iGaming solution ‘in a box’.

As a YG Franchise Partner, SoftGamings will access Yggdrasil’s complete end-to-end development process, the YG platform, including the revolutionary GATI technology, proprietary games content, including latest release Lucky Neko Gigablox™, promotional tools via BOOST™, and its extensive global YG Masters content.

The well-established iGaming supplier will also be able to globally collaborate with other Yggdrasil Franchisees. All can access the unique and standardized GATI technology for rapid commezialization and scaling of game production and distribution activity.  

SoftGamings is a leading iGaming solutions provider, offering both turnkey and white label solutions. Established over 13 years ago, the company has significant experience in the industry.

Bjorn Krantz, Head of Publishing for Yggdrasil, said: “We are very pleased to announce our latest YG Franchise partner, SoftGamings, who have a long and successful history as an exceptional solutions supplier.

“Our Franchise business model presents our partners with the ability to access any of our innovative and award winning technologies, products and services, taking full control of their igmaing business strategy in the most effective and secure way.

“By offering a completely unique way for SoftGamings to  effectively scale its business operations, and accelerate its business growth ambitions, we are very excited to fully utilize our operational and technology agility to support SoftGamings market initiatives, and ambitions..”

Irina Sazonova, the director of partnerships at SoftGamings, said: “Partnering with Yggdrasil as Franchisee will enable us to accelerate and enhance our business strategy globally. We are delighted to join this growing network aimed at revolutionising the industry and we look forward to benefiting from all the resources afforded to us as a YG Franchisee. We know that our network of partners is very excited about the opportunities created by us licensing the Franchise solution.”

About Yggdrasil

Yggdrasil is a provider of superior online gaming solutions for iGaming operators. The business was founded in 2013 and is today one of the industry’s most respected and acclaimed suppliers. In 2019 Yggdrasil introduced three business divisions: Publishing – including the pioneering value propositions YG Game IP, YG Masters and YG Franchise – Distribution and Affiliation. It operates a proven and highly scalable business model. Since its inception, Yggdrasil has embarked on a rapid growth trajectory enabled by a strong corporate culture focused on innovation, creativity, quality, and technology leadership. Yggdrasil is headquartered in Sweden and has offices in Malta (operational HQ), Poland and Gibraltar.

About SoftGamings

SoftGamings is a B2B casino platforms provider and gaming systems aggregator. With over 13 years of experience in the industry, SoftGamings provides solutions demanded in the market and develops its own creative solutions - White Label, Turnkey, Self-Service, Bitcoin platform solutions, Bonus System Standalone feature, Sportsbook solution, Slots Bundle, Live Bundle, and Casino Games Integration. SoftGamings’ strong IT team can also provide gamification possibilities, which is one of the major industry trends. Products portfolio includes 100+ gaming suppliers with 3000+ games. The company offers live dealer solutions from Evolution Gaming, NetEnt, Ezugi, Authentic Gaming, Lucky Streak etc, slots from NetEnt, Microgaming, BetSoft, Habanero, Booming Games, WorldMatch etc, sportsbook, hosting, licensing and banking services. Over 150 clients use SoftGamings products and services since 2007.