YGAM undergoing key growth phase

YGAM undergoing key growth phase

Wednesday, May 16, 2018 Posted by Craig Davies
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Microgaming donation sparks latest expansion

The Young Gamblers Education Trust (YGAM) has undergone a period of strategic expansion in recent times, emphasised by a deal signed with Microgaming earlier this month.

The donation of £12,800, via it’s PlayItForward initiative, is to see a gambling related harm prevention programme be taken to the Isle of Man.

Placing a focus on raising awareness of gambling and gambling-related harm amongst young people, the latest step by the independent charity has seen its expansion result in workshops being held across the UK in recent years.

Lee Willows, chief executive at YGAM, has been telling TotallyGaming.com about the steps forward being taken, and new additions that have strengthened its presence further still: “Our charity continues to flourish, with the hard work and dedication of many people.

“As the Chief Executive, I continue to listen, learn and take advice, however something else is now happening.

“More than at any other time in our evolution, I feel the weight of responsibility as YGAM continues to develop its reputation for being an emerging leader in the field of preventative education and industry training.

“Our brand is becoming more recognised, the demand for YGAM’s services are increasing, the quality, education, rigor and impact of our programme is strengthening with experience, and through various evaluations, and because of our collaborative and partnership approach, the YGAM team continues to grow.

“In the past month, we have welcomed five new team members which include a director of employer-led apprenticeships, an education manager for the North of England, an education manager for the Midlands, a digital marketing manager, an administrator and a secretary to serve the Board.

“These new posts will principally bolster our ability to meet the increased demand of our services and expand our geographical reach and social impact.

“These posts will also enable YGAM to make a larger impact with our contribution to the National Responsible Gambling Strategy, as well as delivering outcomes for our beneficiaries, the people we serve.”

Before adding the encouragement felt through industry support: “Our approach to working with the gambling industry is one of purposeful, positive and impactful engagement.

“Of course, like every charity, YGAM absolutely needs income, but by taking the approach we do, such as incorporating employee, volunteering or looking at ways to offset some of our core costs, then we achieve an even greater buy in from the industry.

“It’s really encouraging that many in the industry are willing to help and support us in our mission.”

Totally Gaming says: The work carried out by organisations such as YGAM can have huge impacts throughout the industry, and more news could be forthcoming in the not too distant future. In addition to announcing a “significant quality-assurance milestone,” an annual review and year end accounts (to June 2018) are to also be released. This will be followed by a new three-year strategy outlined in a Parliamentary Reception, set to be held in autumn of this year.


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