Why retail is still the big winner in Africa

Why retail is still the big winner in Africa

Wednesday, September 30, 2015 Totally Gaming
EiG speaker Yahaya Maikori said that operators must develop a land-based presence

Retail will remain king in Africa for at least the next few years, according to Yahaya Maikori, president of the Nigeria Gaming Association.

Maikori, who is also a partner with commercial law firm Law Allianz, was speaking ahead of his appearance at EiG 2015, where he will lead a discussion about the development of gaming in Africa.

The session will be of particular value to those looking to enter the continent’s market, with Maikori making it clear that the mobile and online sectors that are coming to dominate the rest of the world are still some way from becoming the main focus in Africa.

“The opportunities depend on your risk appetite and your go-to-market strategy,” Maikori told TotallyGaming.com. “One thing for certain is this - retail has to be an integral part of that strategy. Where operators are weak on retail then they should partner with a company which has local retail presence.

“I would forecast that online will grow and it will most likely dominate in the next four or five years. However, it is still advisable to grow and nurture the retail segment to avoid the US situation where online gaming has failed to produce the desired results.”

In the ‘Emerging markets: Turning grey, black or white? Focus on Africa’ discussion, Maikori and other experts will discuss region specific content, payments and infrastructure. He accepts that operators looking to invest in gaming in Africa would be moving into risky territory, but suggests that the rewards could be huge for those that are successful.

Maikori said: “The key themes that will arise are the investment opportunities in Africa markets, legal framework - especially online - and data to assist would-be investors making decisions. Certainly most African countries do not have a robust online regulation, even South Africa - which is ahead of the curve - recently backed down on passing its online law.

“Therefore I guess it would be a challenge for quoted companies who have strict reporting rules, but it creates a big opportunity for entrepreneurs who are proven risk takers.”

* EiG 2015 will take place at Arena Berlin in Germany from October 20-22. For more information visit www.eigexpo.com


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