Senet reveals focus for 2016

Senet reveals focus for 2016

Friday, November 13, 2015 Totally Gaming
Wanda Goldwag will look at new areas of progress in the coming year

Senet Group chairman Wanda Goldwag said that the organisation will focus on problem gambling within the online sector over the course of 2016.

Goldwag was speaking as the responsible gambling body and its members embark on a period of intensive promotional activities, which include a major social media campaign and retail exposure.

The three-week social media campaign with the hashtag 'gamblesmart', is being launched today (Friday), and is to target young men with what Senet describes as “shareable, humorous online content to highlight and promote responsible gambling behaviour”.

The campaign builds on the ‘Bad Betty’ television commercials of earlier this year and uses the ‘When the Fun Stops, Stop’ tagline, which an independent survey shows is recognised by one in three adults and half of gamblers.

Goldwag said that the group – formed in September 2014 - hopes to build on that success in 2016.

“We plan to manage a new scheme for retail bookmakers, so that customers who want to ‘self-exclude’ from several shops can do so in one easy step,” she said. “We are also turning increasingly to look at online gambling. We intend to work with our members on how they can best identify potential problem gamblers from their data and find ways to warn those people to stop or take a break.

“The industry has a duty to protect vulnerable people and we’re pleased to be able to play our part in that.”

Senet’s members – Coral, Ladbrokes, Paddy Power, ScotBet and William Hill - will be devoting their shop windows to the distinctive yellow and black campaign posters for three days from November 16.

The move was welcomed by Doncaster Central MP Rosie Winterton, who said: “I’m delighted that 6,000 bookmakers’ shops around the country will be promoting responsible gambling behaviour. It’s important the industry takes seriously the need to protect vulnerable people.”


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