At the Races secures Hong Kong racing broadcast rights

At the Races secures Hong Kong racing broadcast rights

Tuesday, October 9, 2018 Posted by News Team
At the Races
Coverage will debut on At the Races before moving to Sky Sports Racing

At the Races, TV channel co-owned by Sky and racecourse operator Arena Racing Company, has struck a deal to become the exclusive broadcaster of Hong Kong racing in the UK and Ireland. 

The deal, struck between At the Races and the Hong Kong Jockey Club, will see the 2018/19 Hong Kong racing season broadcast live on At the Races until the end of 2018, then move to Sky Sports Racing, which will replace At the Races as Sky's dedicated racing channel from 2019. 

Through the deal At the Races will broadcast some of the industry’s most prestigious thoroughbred races. This includes the Longines Hong Kong Cup, which is one of the two richest races in the world for a 2,000 metre course, with a prize pool of £2.8m. 

“The Longines Hong Kong International Races is one of the world’s greatest racing fixtures,” At the Races chief executive Matthew Imi said. “We are delighted to partner with the Hong Kong Jockey Club to deliver ground breaking coverage of this spectacular event and to promote consistently throughout the rest of the season the high-quality racing that the Club supports.”

Hong Kong Jockey Club commingling development director George Irvine added: “Sky Sports is recognised globally as a benchmark in sports broadcast and innovation. This new partnership aligns with The Hong Kong Jockey Club’s deep-rooted values in world-class leadership and continuous development. 

“We want to continue to engage UK and Ireland audiences in our premium racing product,” he added. “ATR and Sky Sports have significant fan bases already across TV and digital channels and we will work with them not just on live race coverage but on a weekly, dedicated preview programme to showcase Hong Kong racing.”

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