New service could make virtual games affordable for all

New service could make virtual games affordable for all

Thursday, March 3, 2016 Totally Gaming
A Bet A and Kiron have linked up to provide the new Betty VC platform

A new low-cost virtual gaming service could give independent bookmakers the chance of entering the booming sector. 

Betty VC, produced by betting systems supplier A Bet A and virtual games specialist Kiron Interactive, allows bookmakers to integrate 10 virtual sports including horse racing, dogs, and football in-shop with customised branding.

In addition to the fixed-odds betting markets, it also includes a progressive jackpot pool game, The Punter’s Jackpot, which was launched by A Bet A and Kiron last year and gives customers the chance to bet into a pool for big prizes.

The operators said that Betty VC “is expected to hold particular appeal to independent bookmakers, who have until now been priced out of the market for tailored virtual sports products”.

“Betty VC provides an inexpensive virtual games product which bookmakers can deploy with the minimum of fuss,” said A Bet A operations manager Jason Hardman. “Virtual sports have become an increasingly important part of bookmakers’ product mix and we wanted to create a service which offered full functionality while remaining accessible to all retailers.” 

The operators said the new product requires just an internet connection for deployment, or an optional PC unit for 4k ultra HD displays, and allows retailers to add their own advertising to the game’s screens. The service will also include customer-branded, printable race cards to enhance engagement.

A Bet A and Kiron said that another major advance is that customers are also be able to view the virtual channel on their own smart phones and tablets whilst placing their bets in the shop.

“We are delighted to once again work alongside Kiron Interactive, as we know they offer an industry-leading suite of virtual games which have proved extremely popular with customers,” Hardman said.


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