Merkur's Tech Treffen to go back on tour in 2017

Merkur's Tech Treffen to go back on tour in 2017

Wednesday, December 21, 2016 Posted by Andy McCarron
Latin American roadshow has been warmly received

Merkur Gaming is to take its ‘Tech Treffen’ tours back to South America in 2017 after a successful year reaching out to customers in the region.

In 2013 Merkur Gaming Peru’s technical manager Luis Asmat, devised and produced the first Tech Treffen - a technical conference and seminar created as a means of communicating more effectively with a vital segment of casino operators’ workforce. The concept has proved so worthwhile that this year it was extended beyond Peru to include Mexico and Colombia; becoming known collectively as ‘Tech Treffen Tour 2016’.

Taking in Mexico City, Lima and Bogota and using the same format and agenda throughout the Tour had Merkur Gaming Product Manager, Hartmut Sanger as the keynote speaker at all three venues and covered a broad range of topics from product range to initial installation through to in-operation technical requirements.

Merkur’s director of industry relations David Orrick told “Merkur Gaming's Tech Treffen will be on the road again in 2017, almost certainly in four venues, rather than this year's three, as we move into Argentina.”

“One of the key factors in Merkur Gaming's development and expansion throughout Latin America has been the use of teams of promotional girls; all of our subsidiary companies have them and they were all represented at the Tech Treffen events. Far from being just 'a pretty face' these ladies are highly trained and know our machines and our games inside out. They maintain strong relationships with the marketing departments and management of our customers and it was a logical step therefore to establish the same level of relationships with the technical departments of those customers: technicians talking to technicians. And so the original Tech Treffen Peru became an important step in this process.

“As Merkur Gaming's expansion and development in both Colombia and Mexico has grown so rapidly and with such success it was a logical step to take the Tech Treffen concept 'on tour' to those countries also. It worked ... extremely well!

“We were given to understand that, in Mexico, no event of this type had been held before and so the response that we received from key operators was both excellent and enthusiastic: in terms of attendee numbers and also their enthusiastic participation.”

With an average attendance of 50 senior technicians at each venue the Tech Treffen had simultaneous Spanish/English translation and not only provided key information but also provided ample time for the delegates to mix with industry colleagues and to participate in a question and answer session.

Orrick added: “A casino's technical service is a vital cog in the process of maintaining successful operations. Yet those members of the technical staff are frequently the unsung heroes of many casino's workings. Tech Treffen has been devised to help them with information, with advice and with an opportunity to meet and network with colleagues in a friendly and welcoming social environment.

“Tech Treffen's worth was proved by the reaction of attendees to the Q&A sessions that were held. The level of interaction between Merkur Gaming as a company and the attending technicians on the ground were universally lively and most definitely a highlight of each of the events held. We just need to build in a little more time into the agenda for Q&A, to make sure that everyone has a chance to ask their questions and air their opinions!”

Totally Gaming says: Customer outreach is always appreciated at it seems that Merkur has hit on the right combination of elements for Tech Treffen after three years of running the event in Peru. Given the different technical standards in each country, it’s not a simple task to put on such ‘tours’ but it is worth the effort from a customer service perspective.


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