Changing of the guard: Jason Frost appointed as Euromat president

Changing of the guard: Jason Frost appointed as Euromat president

Thursday, June 8, 2017 Posted by James Walker
Jason Frost (second left) has joined the Euromat management team

Jason Frost has been appointed as president of the European Gaming and Amusement Federation (Euromat), taking over from Eduardo Antoja.

Frost, a well-known representative of the British land-based gaming industry, joins Euromat for a two-year term following his successful tenure as president of UK trade association, BACTA.

His appointment was confirmed at the association’s annual general meeting on 2 June, which took place after this year’s Euromat Gaming Summit in Berlin.

Frost will be supported by Uwe Christiansen, who was elected as vice president, and Mirjana Acimovic of Jakta in Serbia, who was re-elected as treasurer.

Speaking to this week, Frost said one of the association’s top priorities is to promote legislation to authorise electronic payments in the low-stake gaming sector.

“We’re moving towards becoming a cashless society, and yet this fact seems to be ignored by regulators,” he stated. “I’m making a call to the European regulatory community to get around the table with us and help us to find a way forward together.

“Across Europe, electronic payment is going to be one of the biggest things to affect our industry over the next 10 years,” Frost told “In UK pubs, for example, people are encouraged now – certainly in major cities – to use contactless payment, because it’s quicker, it’s easier and the staff don’t have to handle any cash.

“However, this means customers no longer have any money in their hand, so they can’t play on the machines. The turnover of machines in pubs is diminishing as the implementation of contactless has risen.”

He added: “Electronic payment could be a very important tool for social responsibility measures, in that customers would be able to set a limit on the amount they are spending or the amount of time they spend playing a machine.

“The AGCs on the high street are effectively retailers. We sell leisure time in the same way that a cinema or a pub does. But until we’re recognised as a retailer we won’t be able to use this payment method. And the problem is that in 10 years’ time, if we as an industry haven’t woken up to it and done something about it, then we are going to be left behind.”

Totally Gaming says: Frost joins Euromat following a two-year spell at BACTA, where he oversaw a growth in the UK trade association’s membership. With issues such as electronic payment and social responsibility being more important than ever, his expertise in the land-based gaming sector will no doubt play a crucial role when it comes to ensuring the long-term success of the industry.


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