Change at helm of Senet Group

Change at helm of Senet Group

Monday, April 4, 2016 Totally Gaming
Finlay hands over the reigns

Ron Finlay has stepped down as chief executive of the Senet Group, stating that the time is right for someone else to take over as head of the responsible gambling organisation that he founded.

Finlay has overseen operations at the Senet Group since its foundation in 2014, helping the organisation secure the support with a number of major brands such as William Hill, Ladbrokes, Paddy Power and, more recently, Sky Betting & Gaming.

Speaking about his time in charge of the organisation, Finlay said he is confident the Senet Group will continue to succeed, highlighting its impressive growth in the space of just 18 months.

“Senet Group has been on an amazing journey in the last 18 months,” Finlay said. “We have taken the idea from a piece of paper to create an independent body that has delivered a national advertising campaign, engaged the industry and its key stakeholders in an important debate and recruited Sky Betting & Gaming as the first digital-only member.

“Now feels like the time for someone new to take it on the next step of the journey. I wish Senet and the team well and look forward to seeing it grow further.”

Wanda Goldwag, chair and independent standards commissioner, added: “We appreciate the contribution that Ron has made, particularly in relation to the establishment of Senet Group in 2014 and the creation of the iconic ‘When The Fun Stops Stop brand’. We wish him well.” says:

It will be intriguing to see who takes on the role vacated by Finlay, who has seen a noticeable increase in activities at the group over the past year-and-a-half. Will the group opt for someone who is already an executive at one of the group's member betting companies? There could be method in such an approach, particularly if it were to be activated on a rotating basis. However, after 18 months and having expanded to six members, now is the right time for fresh blood to increase the scope and influence of the group across smaller as well as larger operators in the UK.


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