Barcrest celebrates 50 years of UK gaming history and heritage

Barcrest celebrates 50 years of UK gaming history and heritage

Thursday, June 28, 2018 Posted by Luke Massey
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Barcrest has made a big contribution to the arcade, pub and bingo sectors

Barcrest, the UK-based content providing arm of Scientific Games Corporation, has reached a rare milestone in the gaming industry - 50 years of trading.

As a brand that has gone from manufacturing physical coin-op gaming machines to compelling digital gaming content, it is steeped in history.

Over 50 years, the company has grown from a business with just two employees in 1968 to the global content brand it is today. The early 1990s saw Barcrest lead the way in hardware development across various retail sectors, with the creation of successful cabinets such as Genesis and Rio.

In 2011, Scientific Games acquired the Barcrest business, and today it operates on a global scale as a content brand under the wider umbrella of gaming brands alongside WMS and Bally.

Phil Horne, CEO of SG Gaming, said: “A 50th anniversary is an impressive milestone for any brand, and we’re extremely proud that even as a global name, the business still operates in the Manchester area, less than five miles from where it all began.

“What’s more, with over 200 original Barcrest employees within our dedicated workforce from departments across the business including content, finance, warehouse and systems, the Barcrest values are also still very much at the heart of the business.  

“The team’s hard work, values and passion are the reasons that Barcrest is still a leading content innovator and well-loved brand after all these years. Many of our operators and their players will have fond memories of the games released over the years and we are proud that the Barcrest brand continues to be integral to SG Gaming UK and the wider Scientific Games group. We look forward to marking this achievement, and hope for another 50 years of success to follow.”

Barcrest has made an impressive contribution to the arcade, pub and bingo sectors in the UK where its games featured widely, hitting a high in the mid 1990s with over 40,000 manufactured in a single year. As a leading manufacturer and employer in the Manchester area since releasing its first game, Invader, in 1970, the firm has developed innovative content across five decades, including the iconic Rainbow Riches series – launched in 2006.

It was also one of the first manufacturers to engage with community gaming in 2009, with the launch of Rainbow Riches™ Party and continues today to create a stream of popular community content titles and products.

The Barcrest brand continues to be globally recognised, with its fully omni-channel approach under SG Gaming UK strengthened by its alignment with SG Digital.

Totally Gaming says: As a brand that has gone from manufacturing physical coin-op gaming machines in the 1970s to compelling digital gaming content for the modern era, Barcrest is steeped in history and heritage. And it has the back catalogue to prove it. Testament to its enduring gravitas is the roster of famous industry innovators and leaders who have, over 50 years, steered its course through successive decades. TG would like to congratulate Barcrest on its half century - onwards and upwards to the next!


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