Bally Wulff targets increased market share through restructure

Bally Wulff targets increased market share through restructure

Thursday, January 4, 2018 Posted by Luke Massey
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The German AWP manufacturer is also reviewing its strategic partnerships

German AWP manufacturer Bally Wulff has targeted “further significant increases” in market share through a major restructuring of its shareholding relationships.

The Schmidt family, which took over Bally Wulff in 2008, wants to separate the company’s Entertainment and Fitness Division from its Development and Production arm under company law.

Therefore, Ulrich Schmidt, who heads up the company, will exchange his shares in Schmidt Gruppe Entertainment and Fitness with members of his family in return for shares in Bally Wulff.

As part of this, Schmidt is also investigating different opportunities for strategic partnerships, including a minority shareholding by the Gauselmann Group, a fellow family-run company operating in the entertainment and leisure industry.

Schmidt commented: “I view the great success of our new LUX generation and the excellent conversions to TR 5 at Bally Wulff as testimonials of our success in the German market.

“With a suitable strong strategic partner by our side, our products will quickly achieve further significant increases in market share both nationally and internationally. I am optimistic about concluding talks with possible partners in the near future.”

Totally Gaming says: Since being taken over by the Schmidt family in 2008, Bally Wulff has carved out a strong market position, reflected by its solid equity reserve. It will be interesting to see the impact of this restructure, which comes just as German market leader Löwen Entertainment is merging its own subsidiaries to increase effectiveness and efficiency.


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