Bally Wulff aims to tap into new markets

Bally Wulff aims to tap into new markets

Wednesday, February 21, 2018 Posted by Joseph Streeter
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Bally Wulff is looking to reach new markets with its LUX generation

Berlin based gaming machine manufacturer Bally Wulff has outlined its ambitions to build on a successful ICE and continue expansion in the European market.

The well established German manufacturer recently expanded its offering with the launch of the new premium LUX generation. The group has now outlined ambitions to further establish its presence within the Spanish market.

A spokesperson for Bally Wulff told TotallyGaming.com: “Bally Wulff has successfully positioned itself with flexible options for device modification and exchange in Germany's new legislation on slot machines (TR 5) through an innovative product portfolio as a pioneer in the industry.

"Customers experience the highest possible flexibility in device planning at Bally Wulff. The game guest is always the focus, which makes the hype and software of Bally Wulff particularly popular.

“Already now, before the official launch of the delivery, the company registers a demand beyond compare. Bally Wulff will continue to build on this success after switching to TR 5 and continue working at full speed on innovations that will revolutionize the market. After the launch of the attractive hardware generation LUX, the focus will be on user-friendly software solutions and new game highlights, which will continue to provide a lot of fun in the future.”

Looking ahead, the spokesperson continued: “Bally Wulff will continue the success of the last months and years in 2018 as well. The changeover to Technical Guideline 5 (TR 5) is a major topic that poses a major challenge to the entire German market.

“Bally Wulff is well prepared for this changeover and offers its customers everything that is needed for a smooth transition. The Spanish market is also developing extremely well - the market shares in both gambling halls and in the bar market are rising steadily. The launch of Bally Wulff Espana S. L. will further expand and intensify marketing in Spain in 2018 together with the local distribution partner UNIDESA.”

Totally Gaming says: Bally Wulff has a strong presence in Germany, which it is looking to build on by breaking into more European markets. Although expansion presents a challenge for the manufacturer, positive ICE feedback is a strong indicator of growth ahead.

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