Bailey to aid Ladbrokes’ social responsibility push

Bailey to aid Ladbrokes’ social responsibility push

Monday, September 28, 2015 Totally Gaming
Sly Bailey joins Ladbrokes’ Social Responsibility Committee

Former Trinity Mirror chief executive Sly Bailey has joined Ladbrokes’ Social Responsibility Committee (SRC).

Bailey became part of the company’s board committee last week, with David Martin, chief executive of transport operator Arriva, joining the gambling firm’s Audit Committee.

Ladbrokes established its SRC in July 2014 with the aim of “helping the plc board oversee the delivery of a socially responsible approach to providing betting and gaming services”. Bailey is a high-profile addition to the committee that sits at least three times a year and monitors and reports to the board on the ”adherence to and development of responsible gambling policy across all areas of the business”.

Bailey resigned from Trinity Mirror – publisher of the Daily Mirror UK national newspaper – in 2012 with the company having seen a 90 per cent drop in its share price during her nine years in charge. Bailey was appointed a non-executive director of Ladbrokes in 2009 and has been a non-executive director of food manufacturer Greencore Group since May 2013.

Martin was named a non-executive director of Ladbrokes in October 2013 and has been chief executive of Arriva since 2006. Prior to joining Arriva in 1996, he held various senior financial positions, including Financial Director of Holyhead Group.

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