Yggdrasil seals Paf content deal

Yggdrasil seals Paf content deal

Thursday, September 27, 2018 Posted by News Team
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Supplier to roll out games and promotional tools for latest partner

Casino games developer Yggdrasil has struck a deal to supply Åland Islands-based operator Paf with its full portfolio of games.

The deal will see a range of games including Yggdrasil’s popular Vikings slot trilogy rolled out for Paf, alongside titles such as Jokerizer, Winter Berries and its new releases Hanzo’s Dojo and Wolf Hunters. 

The operator also gains access to Yggdrasil’s collection of in-game promotional tools through the agreement, allowing it to run in-game marketing campaigns to maximise cross-sell and improve player experience. 

Paf, which was established in 1966 to raise funds for good causes on the Åland Islands, will launch the games for customers in Spain, Latvia, Estonia and Sweden as well as players on the islands. 

“We are thrilled to partner with such a well-recognised brand as Paf with a long and successful history in gaming,” Yggdrasil chief executive Fredrik Elmqvist said. “The deal proves we are seen by operators as the leading games provider in the Nordics and we look forward to a long and fruitful collaboration with Paf.”

Paf chief gaming officer Kim Johansson added: “Yggdrasil’s casino content is a firm favourite in our current markets and has proven to be a great success across regulated markets, so we are very excited to be able to offer their highly innovative games to our loyal players."

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