Yggdrasil latest partner for ambitious Gaming Innovation Group

Yggdrasil latest partner for ambitious Gaming Innovation Group

Monday, December 5, 2016 Posted by Andy McCarron
CEO wants GamingCloud to interconnect the entire iGaming industry

Gaming Innovation Group CEO Robin Reed has declared that his firm’s iGamingCloud platform is vying to connect all the industry’s gaming suppliers together in one easy place.

Reed revealed the ambition while announcing that Yggdrasil’s portfolio of slot games are to be rolled-out across the operator’s B2C sites, including its flagship online casino and sportsbook, Guts.com and Rizk.com.

The operator will also gain access to Yggdrasil’s collection of in-game promotional tools, BOOST, including the recently-launched Missions feature, as well as the social sharing tool BRAG.

Reed commented: “iGamingCloud is seeking to interconnect the entire iGaming industry. We are one step further with the inclusion of Yggdrasil's impressive portfolio of games which will now be offered to the entire client eco-system of IGC.

“More so, we are impressed with their innovation trajectory, and the passion the Yggdrasil team is exuberating. We are thrilled to have agreed terms. Both companies are now working flat out on the integration, and are looking forward to launching the games in December.”

Fredrik Elmqvist, CEO at Yggdrasil Gaming, added: “We are thrilled to have joined forces with Gaming Innovation Group. Their deal to acquire Betit has made them one of the fastest growing and largest operators in Scandinavia, and it’s a major boon for us to be able to put our content in the hands of their players.

“We have rolled out some fantastic new games in recent months that we believe have really moved the needle. We remain committed to delivering our partners the best content on the market, and look forward to working more closely with GiG, particularly when it comes to gamification as it is an area where we are both excelling.”

Yggdrasil’s portfolio contains a wide range of popular casino games, including: Bicicleta, Double Dragons, Seasons, Vikings Go Berzerk, progressive jackpot Joker Millions, and Nirvana.

Totally Gaming says: These days players want the best content and expect operators to have it no matter what problems this poses for the backend, so it is little wonder that GIG has moved to integrate Yggdrasil’s high quality slot portfolio into its own customer offer. 


Paddy Power Betfair takes majority stake in Adjarabet


888 secures igaming licence in Portugal


Swedish regulator issues final warning to licensed operators


IG highlights client ‘quality’ as ESMA measures hit

Gaming Products & Services Directory

The essential directory for the gaming industry