Winning customers come with duty of care

Winning customers come with duty of care

Thursday, August 25, 2016 Posted by Andy McCarron
Sky Vegas has been promoting its latest winner, but only with his full co-operation.

Adam Smith, head of corporate communications at Sky Betting & Gaming, says that the customer comes first whenever someone drops a huge jackpot at the firm, even if the marketing collateral behind a big win can be considerable.

This week Sky revealed that County Durham was one of the luckiest places in the country among its customer base, with Scott Clydesdale, a builder from Spennymoor in Co. Durham, winning £1.6m to become the third Sky Vegas millionaire from the region.

The potential to show big winners, especially from small stakes, is a boon to many online operators in order to build up the trust in their brands – and the fact that it is possible to win potentially life changing sums through their products. But Sky recognises there is also a duty of care to the winner.

Smith told “We obviously only ever do anything that winners are comfortable with, and we help put them in touch with independent financial advice. We do see it as a good way to get positive news out about our brands but the winners interests come first.”

In this case Clydesdale was only too pleased to be presented with an oversized cheque for £1.6m and limited-edition Sky Vegas millionaire champagne at the Redworth Hall Hotel in Durham. He said: “I’ve not been living up here for long, I’m originally from Lincoln, but I think I made the right decision as this is where all the Sky Vegas winners are from!”

Clydesdale joins an exclusive club including Emma, a nurse from Stockton Tees, who earlier this year won just over £1million on a 40p spin on the MegaJackpots Cleopatra game. David Robinson of Newcastle is also in the North-East millionaire set having scooped a whopping £2,642,000 with a 90p spin on Sky Vegas’ aptly named Millionaires Club online casino game.

Totally Gaming Says: National Lottery operator Camelot has always been successful at using its million-pound plus winners for publicity – especially when it was using the ‘It Could be You’ tagline – but it was also one of the first operators to realise that its customers still required some assistance when they won life changing amounts. With the growing number of millionaire slot players in the country, the online casino operators such as Sky Vegas are also on top of their duty of care. 


Paddy Power Betfair takes majority stake in Adjarabet


888 secures igaming licence in Portugal


Swedish regulator issues final warning to licensed operators


IG highlights client ‘quality’ as ESMA measures hit

Gaming Products & Services Directory

The essential directory for the gaming industry