Why Golden Race’s new virtual football product can boost operator profits at Russia 2018

Why Golden Race’s new virtual football product can boost operator profits at Russia 2018

Tuesday, June 12, 2018 Posted by Joseph Streeter
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The game allows players to play their team in their time zone

Golden Race CEO Martin Wachter believes the World Cup in Russia provides the perfect platform for his firm’s new virtual football product to boost revenues for betting operators. The innovative virtual sports supplier has completely revamped its award winning Virtual Football 3D product in order to take advantage of this summer’s major footballing event with  the Golden Race World Cup.

Wachter told TotallyGaming.com: “We know how good we are at virtual football, as it is the most popular sport in the virtual sector, but we thought that the  Golden Race World Cup would be the perfect opportunity to rebuild the game from the ground up and take the opportunity to make it even better.”

The new product mirrors the competition format of the World Cup in Russia, with 32 nations split into eight groups with knockout rounds and a final.

Wachter added: “The World Cup is of global interest, but the time differences sometimes make it impossible for players to back their teams. Our new virtual game can provide a tournament every hour meaning that no matter where you are in the world, you can play your team in your time zone.”

It’s not just the visuals that have been upgraded, the whole betting experience has been enhanced to make it feel more real for punters. Golden Race has analysed the performances of the teams going to the World Cup, as well as taking into account the current FIFA rankings, and built this into the game in order to make it more realistic.

Fully customisable, the new game can condense the 60 game tournament into a short a period as 30 minutes or up to an hour, with the group stages playing out across six ‘matchdays’ where one match would be simulated onscreen with the concurrent matches represented in the live score format. The knock-out matches then commence with penalty shoot outs should they be required.

The betting options have also been designed with real world sensibilities, ensuring that the user has as realistic a betting experience as possible.

21 betting markets are made available to bet on, mixing the most popular group match markets (1X2, Correct Score) with the more traditional cup markets (Qualify/Outright). To help punters make a decision, key stats and summary are displayed before the matches and the most played markets are displayed longer on screen. However if a punter isn’t interested in studying the form, Quick Combo Bets allow the auto-selection of four types of frequent combination bets.

Wachter was keen to highlight the fact that the product is more than just a simulation: “People understand the odds are real. We’ve made a great effort checking bookmakers odds every day to make our product as realistic as possible and the customers recognise this. Even if you had the most photo-realistic virtual football imaginable, it would still fall down if the betting side of the product did not work. This is why we spend a lot of time on the betting interface and what the players can bet on. Our game architect Laurent Samani has done a great job.”

The Golden Race World Cup has been made available to African operators via a dedicated satellite channel and to any retail outlet with the company’s Golden Race boxes.

In testing Golden Race has also run through the tournament and discovered who is most likely to be picking up the trophy in July. Wachter said: “We have obviously run the simulation millions of times and from the results of these billions of calculations, Brazil are the most likely team to win this summer. Although Germany and France also performed very well.”

Wachter has strong belief that this product will succeed greatly, “This will be Game of the Year 2018,” he predicted. “Everyone will be playing it during the World Cup and once that has finished they will still be playing long afterwards. Operators would be daft to miss out - we’ve taken an award winning virtual football product and made it even better.”

Totally Gaming says: The recent statistics from the UK Gambling Commission highlighted the growing importance of virtual sports to the bookmaker’s bottom line as it generated more GGY than the popular sport of tennis (£170m compared to £130m). Given the profile of football during the World Cup tournament and the relative paucity of matches to bet on compared to a normal schedule, the virtual product could be in for a bumper summer.


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