What’s coming up for Leander Games after ‘defining’ 2014?

What’s coming up for Leander Games after ‘defining’ 2014?

Tuesday, December 23, 2014 Totally Gaming

Steven Matsell, chief executive officer of Leander Games, talks to TotallyGaming.com about a “defining” year for the company and its plans to expand its services in the next 12 months.


TotallyGaming.com: Can you give us a brief summary of the service Leander Games provides?

Steven Matsell: “We like to think that we’ve established ourselves as one of the leading platform providers this year. Our mission is to deliver innovative games content to market quicker than everyone else. Our Remote Gaming System (LeGa) distributes high quality proprietary and third-party games in HTML and Flash to real money and social gaming operators. We’re a truly international business with offices in Europe, the US and South America.

“Due to its modular character, LeGa allows scalability and handles new functionalities and alterations with ease. In fact, it’s the most malleable on the market. Initially alternatives may seem simpler, yet once you realise that an integration with LeGa provides access to Full Tilt, Amaya, Openbet on both desktop and mobile standards the benefits are obvious.

“It also enables us to aggregate partner games easily and securely to provide operators with the best and most innovative content. We also offer social gaming through our partnership with Bejig, a subsidiary of Gaming Realms. Avatingo and Five Star Slots helped Leander claim a major ‘Social Gaming Supplier of the Year’ award in 2013.”


TotallyGaming.com: How has 2014 been for Leander Games in terms of success and growth?

SM: “This year has been a defining one for Leander Games. We’ve signed a number of significant deals that mean we now provide content to many of the industry’s leading lights.

“Going live with Full Tilt is our biggest success story in 2014. We were chosen from a list of 12 as the first supplier for Full Tilt Poker’s new online casino and we went live this spring. To help them make their first move into slots was a real shot in the arm and demonstrates that we’re at the top of our game. We’ve since followed up with deals with Paddy Power, Vera&John, Spin Genie and Betfair.

“Aggregation is another stand-out service that we offer. We now have 21 Games Partners to give us the most exciting independent platform in existence. But our expansion isn’t confined to commercial deals alone, we’ve doubled our workforce to 44 full-time staff since 2013.”


TotallyGaming.com: You have signed a number of significant deals with big operators recently - how will these help boost business?

SM: “Signing with some of the largest operators to deliver some of their requirements has consolidated our position as a contender as the leading content aggregator. The sheer quality of the partnerships we’ve completed means the business is in a strong position with revenues increasing month on month. This enables us to invest and launch in new regulated markets and absorb the cost of additional licenses and testing required to support those markets.”


TotallyGaming.com: How do you plan to further improve this service in 2015 and beyond?

SM: “Even with all the success we are always striving for improvements in our offering. The future looks extremely positive and we’re excited to build on the growth over the past year. We’re already working on a number of new operator deals and bolstering our portfolio with only the best content.

“Newly released in-house and aggregated slots will feature the rich graphics, scatters, wilds, expanding wilds bonuses, pick me’s, new features and varied maths models that our customers demand. In Q1 we’ll reveal details of our new free spins and platform level jackpots.

“HTML5 is still in a formative stage and we’ll be working on producing games with layered sounds and intricate features. The shift in technology means our development team can really push themselves to the creative limits as we push the boundaries of HTML5.

“Mobile will feature prominently for us in 2015 as the channel is nowhere near saturation. Catering for players on the move is something we strive to do, but we won’t just churn out games for the sake of it. We believe in quality, not quantity.”


TotallyGaming.com: What is the challenge for the future?

SM: “Our achievements are built on the excellence of the LeGa platform and its bespoke features. Rejecting the one-size-fits-all approach has helped us stand out from the crowd - and we’ll never compromise our philosophy as we expand the business.

“The challenge in the future is to grow LeGa’s position and we are developing ground breaking new marketing features at a platform level that will engage players and be as successful as freespins! We also excel at giving smaller independent developers a chance to shine and will continue to give them an opportunity to develop games at low cost and use our network to push their content to the wider market.

“Chief operating officer Ramiro Atucha and chief technology officer Marcelo Blanco complete the senior team at Leander. Between us, we are in the perfect place to maximise our current partnerships and sign more deals in 2015.”


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