Videoslots: 2,000 games and counting

Videoslots: 2,000 games and counting

Thursday, June 8, 2017 Posted by James Walker
Daniel Hansen: ‘We have no interest in stopping at the 2,000th slot’

Earlier this week, confirmed its position as one of the world’s leading online casino operators after going live with its 2,000th game.

After reaching this content milestone, caught up with Daniel Hansen, head of games at Videoslots, who discussed the company’s customer-focused strategy.

Totally Gaming: Why do you offer such a wide range of content?

Daniel Hansen: Our aim has always been to offer players a unique opportunity to play any slot they want in one place at the same time: a one-stop-shop catering for everyone, no matter their favourite genre, provider, or maths model.

We still have a way to go, but we have no interest in stopping at the 2,000th slot, and I think players appreciate our dedication to providing such a diverse portfolio.

We are also big advocates of feature innovation and gamification, and are always keen to make sure players enjoy the experience around the games as well as the games themselves.

TG: What is the process for integrating new content?

DH: With 2,000 titles available to play on our site, you can imagine how much time and effort goes into integrating content to our platform.

We’re very player-friendly and ensure we always have the tech resources to get them fresh content, as well as a big team working on game integration.

Having the numbers to cope with the volume of games we have certainly helps, especially when it comes to the question and answers, the integrations and the small print of the deals.

That’s something we focus heavily on because it allows us to work as seamlessly as we possibly can.

TG: How do you determine which content is most heavily promoted?

DH: Unlike the majority of casinos, we don’t determine it at all. It’s actually the game play of users that decides where a game sits on our site.

An algorithm works around the clock, pushing the most popular games to the top of the site to ensure the most they are always visible on our main page – no matter how many slots title we are adding to our portfolio on any given day.

It’s not in our interest to tell players what they should be playing, they can make up their own mind. Likewise, we wouldn’t feel comfortable pushing a particular supplier over another. It is survival of the fittest on Videoslots!

TG: Can tell us about the social element to Videoslots?

DH: The social element of products such as Battle of Slots allows players to ‘try before they buy’, as we regularly give away free spins and bonus games on new titles.

This allows players to get to know the titles before they play for real money, helping them get comfortable with our offerings before they choose to invest.

It’s important that players forge good memories from our site and keep coming back to create more.

TG: Now you’ve reached 2,000 slots, what is the next target?

DH: Reaching 2,000 games is a milestone worth celebrating, but we are always looking to push on, and this is just the beginning for us.

We already have our sights firmly focused on 3,000 slots, and when we have achieved that it will be 4,000 and 5,000.

Who knows, maybe one day we will reach 10,000. Videoslots is always looking to offer players everything they crave and all on one site, while also ensuring they are impressed with our gamification and innovation.

There’s still lots of work to do and we’re very excited about the challenge that lies ahead.


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