Vegas Kings’ Sunbet upgrades “world class by any standard”

Vegas Kings’ Sunbet upgrades “world class by any standard”

Wednesday, June 27, 2018 Posted by Craig Davies
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Firm charged with design and development of new sportsbook

South African facing has built upon previous deals with Kambi and Bede Gaming, by recruiting Vegas Kings to implement the design and development of the Sun International brand’s new sportsbook.

The web design and development agency, that exclusively caters for the iGaming industry, were tasked with not straying too far from the old look and feel throughout its fresh and vibrant upgrading process, after the provisions of sportsbook and technology services were already secured.

Ashley Adir, CEO of Vegas Kings, told how his team were the most suitable fit for the process: “Due to Vegas Kings' strong experience in sports betting and knowledge of the international and African market, we were able to add a huge amount of value when it came to the overall UI and UX. We are all about designing for the user experience and most importantly for conversion.”

In a further update, a number of fresh features have also been made available to Sunbet customers, designed to further heighten engagement and retention, which are detailed as:

  • Action Bets: Described as a “first in South Africa,” live in-play allows customers to bet on decisive moments such as the next point, scoring method or throw-in, while an event is live.
  • Cash Out: Allowing customers to take an early pay-out, a green cash out notification in the bet card indicates that this particular feature is available on the selected bet.
  • Live in-Play events: Giving customers access to over 100,000 live in-play events annually, affording more betting opportunities as well as additional markets to bet on.
  • New rewards: Including odds boosts and profit boosts amongst others, which are designed to make the sports betting experience all the more rewarding.

Regarding these additions, Adir went on to address the advantages they bring for punters and how they enhance their experience while using the brand: “Live in-play was a great addition to Sunbet’s offering, allowing their customers to have access to over a 100k events annually, creating more betting markets and opportunities.

“Cash Out gives the player further control over their betting experience and allows them to cash out on selected bets by taking an early payout before an event has been completed.”

Totally Gaming says: Both Vegas Kings and Sun International seem to be immensely pleased with the results of this combination, which Martin Sack, group manager for online business development at the latter, dubbing the sportsbook “world class by any standard”. The true measure is surely to be how punters take to the upgrade, as well as the numerous features that have now been implemented.


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