Using virtuals to complement the traditional lottery offering

Using virtuals to complement the traditional lottery offering

Thursday, December 21, 2017 Posted by Luke Massey
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Content from VSoftCo will be integrated into the Twelve40 platform

Twelve 40 believes there is a huge demand for new content which complements the traditional lottery products, after entering a multi-year software agreement with VSoftCo.

The partnership will see the lottery and instant win platform provider integrate VSoftCo’s complete portfolio of games and virtual football content, including the developer’s new league and single game formats, as well as Spot the Ball, a combination of roulette and virtual football.

Nigel Renouf, Business Development Director at Twelve40, told “There is a huge demand for new content which compliments the traditional lottery products. Lottery is crossing over to other gambling sectors as operators look to elevate their offerings; we are confident our games will engage not only lottery players, but through additional virtual games, expand the market.”

Simon Westbury, Chief Commercial Officer of VSoftCo, commented: “I agree with Nigel here and this matches our strategy of becoming a full 360-degree supplier of games to the world’s leading operators. I believe the content we are offering Twelve40 and their customers in the first instance will expand their existing business and virtual games offer a very exciting cross over into new markets for customers to enjoy new virtuals.”

Additionally, the integration will see the deployment of Link2Win’s instant games, which were recently integrated onto VSoftCo’s remote gaming server. Working with the company’s ‘Linka’ games represented the first time VSoftCo had entered the gaming market outside of virtual sports.

Twelve40 delivers a turnkey solution for operators, including the gaming provider Lotto System in Mexico and AfroMillionsLotto, a new lottery which provides 20% of its gross revenues to fund community based projects and the development of football in Nigeria.

“I’m proud that our industry proactively makes a difference,” Renouf added. “Islands Lotto, our own B2C channel, has also donated £30,000 out of prize winnings to The Islands Foundation, which was set up to benefit sporting, educational, cultural and community projects in the Channel Islands.”

Totally Gaming says: This deal enhances the content on Twelve40, who recently signed an integration agreement with Pariplay. The lottery and instant win platform provider will soon be adding the games to its B2C channel, Islands Lotto, an independently run online lottery.


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