Uncertainty reigns over voluntary UK TV gambling ad ban

Uncertainty reigns over voluntary UK TV gambling ad ban

Thursday, December 6, 2018 Posted by News Team
RGA denies reports of voluntary restrictions on advertising being agreed by industry

Reports that the UK gambling industry has agreed to a ban on advertising around sporting broadcasts has been dismissed by the Remote Gaming Association, despite sources suggesting operators are close to agreeing the move.

The BBC claimed earlier today (December 6) that operators had agreed to implement a ‘whistle to whistle’ advertising ban, which would see no gambling adverts broadcast during live coverage of sport. 

This included an exemption for horse racing, as a result of the industry’s close commercial ties to the bookmaking sector. 

However, industry body the Remote Gambling Association (RGA) said the report was untrue. 

A spokesperson for the association would only say that the Gambling Industry Code for Socially Responsible Advertising was undergoing its annual review, with several amendments being considered. 

Nothing had been finalised, the spokesperson added. 

Emerging reports have since suggested that while the industry has yet to come to a final decision, it is indeed close to introducing such a ban, with the sector facing increasing pressure from politicians and the public to make cuts. 

Last month a number of operators confirmed that the ban was under discussion. It follows UK broadcaster Sky confirming that it will cut the number of gambling advertisements to one per ad break from the start of the 2019 football season.


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