UltraPlay aims to diversify the esports betting ecosystem

UltraPlay aims to diversify the esports betting ecosystem

Tuesday, April 3, 2018 Posted by Joseph Streeter
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The group recently added a host of new markets to its offering

UltraPlay has outlined that it’s aiming to appeal true esports fans, with the expansion of its live betting model which offers players a more exciting experience for betting on their favorite esports.

The upgraded live betting model, which UltraPlay describes as “the most advanced and competitive esports live betting model on the market right now”, already covers all major events from the three leading games – CS:GO, Dota 2, and League of Legends.

So far, the collected results from the platform show a positive effect on customer satisfaction in terms of increased volume and interest towards the games. More markets and new game titles are expected to be added to the model throughout the year with the main focus of the game objectives and personal markets.

Additionally, the new model is already available through the company’s match-predicting system Odds.gg, which serves hundreds of leading iGaming operators across the globe entering or expanding their esports betting coverage. Through Odds.gg, bookmakers use the rich portfolio of UltraPlay, consistent with 25 competitive game titles, 3000+ esports events per month, 1500 in-play events as well as 50+ markets.

Peter Ivanov, Head of trading at UltraPlay, told TotallyGaming.com: “Through our enhanced live betting model players can actually have much more diversified options to place bets during the game on the leading titles - CS:GO, Dota 2 and League of Legends.

“The markets that have been added recently include Decider Map Played, Correct Score, Map Advantage and many others. It is exciting for every true esports fan who has a deep understanding of esports, follows closely his favorite teams and players and can predict the outcome of those very specific markets.

"Live betting is a sphere of esports that always brings intense discussions for improvement. And we are proud of our latest version of the model which upgrades the whole esports ecosystem. It will enable players to step into the next level of gaming excitement and feel the adrenaline of winning together with their favorite esports stars.”

Totally Gaming says: Already having a strong reputation for its esports betting offering, UltraPlay has aimed to utilise years of experience to step ahead of a competitive market with its latest offering. A key factor of the enhancement is that it will allow esports punters with a deeper knowledge of esports to engage in markets such as Decider Map Played, Correct Score and Map Advantage.

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