Tipp24 rebrand reflects ‘broader business startegy’, says head of legal

Tipp24 rebrand reflects ‘broader business startegy’, says head of legal

Tuesday, October 21, 2014 Totally Gaming

Tipp24 is to change its name to ZEAL Network as part of a move to better reflect its broader business strategy, according to the online gambling operator’s global head of external and legal affairs, Sebastain Blohm.

The company has expanded over the past few years beyond its original consumer-facing business and the firm said that the rebrand has been designed to reflect these changes.

The rebrand remains subject to approval and will be put to a vote by Tipp24 shareholders in London on November 19. If the decision is supported by shareholders, the new name will come into effect a few days later.

Speaking to TotallyGaming.com about the name change, Blohm said the new name will not only better represent Tipp24’s wider offering but also allow the firm to continue with its current strategy.

“The rebranding reflects the broader business strategy, which is now threefold including B2C and B2B services as well as operator business,” Blohm told TotallyGaming.com.

"Under the new company name, we will continue to implement our strategy with first successes. In the B2B area we have several British football and rugby clubs under contract, offering a platform for their own lotto games.

“We signed a contract with ONCE, one of the two big Spanish lotteries, this year, running their online lottery. In the area of operator business, we just launched GeoLotto in the UK (End Sep) with a big media campaign."

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