Time to build in New Jersey?

Time to build in New Jersey?

Thursday, April 7, 2016 Totally Gaming
PokerStars targets new promotions after spectacular launch

Rafi Ashkenazi, interim chief executive of Amaya, has said that the firm’s PokerStars online poker brand will build on its impressive start in the New Jersey market by rolling out a number of new promotions and marketing initiatives. 

Despite only launching in the US state on March 21, PokerStars is already ranked as New Jersey’s most popular online poker site, according to Onlinepoker.net.

The impact of PokerStars’ full launch has also been felt by the New Jersey online poker market as a whole, with the overall number of cash players in the state up from 320 prior to PokerStars going live to 430.

“I’m very proud of our employees, including those we have hired in New Jersey, who have worked diligently to prepare for the launch of a robust, stable platform backed by great customer service,” Ashkenazi said.

“We hope to continue our early positive momentum in the market as PokerStars NJ continues to roll out additional marketing and promotions.”

TotallyGaming.com says:

PokerStars’ launch in New Jersey had been a long time coming. The introduction of such a major brand was always going to have a positive impact on the market, but to establish itself as a market leader after just two weeks live in the state is an achievement that should not be glossed over. With more promotions set to come, PokerStars’ popularity in New Jersey is only likely to increase in a state where several other operators have found it to be a struggle.


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