The Stars Group takes up Pennsylvania position with Mount Airy

The Stars Group takes up Pennsylvania position with Mount Airy

Monday, August 13, 2018 Posted by Luke Massey
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The casino resort has chosen The Stars Group as its online partner

One of the smaller casinos in Pennsylvania has gained the firepower to become one of the leading players in the state’s online gaming space.

Mount Airy Casino Resort has made a deal with The Stars Group, which will see the new owner of Sky Bet provide its new partner with an all-inclusive sports betting, poker, casino, slots and table games experience.

The Group will utilise its existing proprietary technology and player account management platform to provide customers with a single account, common wallet and mobile depositing/withdrawal options, as well as a seamless offering of betting and gaming options.

The two companies are yet to specify what brands will be used in the Pennsylvania market, but it is more likely to be BetStars than Sky Bet given the recent New Jersey announcement.

There had been doubts about how many of the state’s casinos would target sports betting given the high barrier to entry, namely the $10 million licensing fee and effective tax rate of 36% on revenues.

However, amidst a flurry of petitions for igaming licences, Parx became the first of the state’s 12 existing casinos to show its sports betting hand. Operated by Greenwood Gaming and Entertainment, Parx Casino intends to roll out a sports betting platform powered by GAN.

Matt Primeaux, SVP of strategy and operations for The Stars Group in the USA, said: "We're excited to take this next step as The Stars Group looks to broaden its presence in the United States.

"In partnership with Mount Airy Casino Resort, we believe we're well positioned to capitalise on opportunities in the Commonwealth by bringing our world leading offerings to Pennsylvania players.”

Vincent Jordan, vice president of marketing and gaming operations at Mount Airy Casino Resort, added: "Offering internet sports wagering and gaming and partnering with The Stars Group is the obvious next step for us to continue diversifying our casino offerings.”

He concluded: "Introducing internet gaming through The Stars Group will provide compelling opportunities for our customers, particularly our younger customers, who are ready to experience the next gaming challenge."

Totally Gaming says: Despite initial scepticism, $10 million is seemingly now being seen as an acceptable price point for entry into this market. Even with the added complication of a 36% tax on revenue – for context, this is 5% in Nevada and 8% in New Jersey – The Stars Group is confident of making a successful sports betting launch. 

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