recognises value in consistent content recognises value in consistent content

Tuesday, April 4, 2017 Posted by Sam Cooke

In 2017 with more tipsters and betting ‘experts’ offering their services than ever before, how much is a bookmaker’s blog worth?

Bitcoin betting specialists believe that depending on how you do it, a blog can maintain value from an operator side. It's for this reason that the company has moved to add its new sports betting blog. 

Chris Uren is the Director of Sportsbook at said: “We know most people who bet on sport are sports fans first and foremost, and they like to be spoken to as fans.

“Our new blog will be about more than just odds, and our bloggers and tipsters will deliver the previews and information that punters crave, all within a framework of entertaining and timely articles.”

We queried this with and the company’s Director of Sportsbook Chris Uren stated:  “An in-house sports betting blog is very useful for us from both an SEO and call-to-action perspective – but overall it’s something we want to run to ensure our customers are enjoying the highest possible level of sports coverage on our site.

“Just like our customers, we at are fans too – so having insightful and interesting blogs and betting previews helps our users be as informed as possible before betting. While a large part of our blogs are focused on football, we try to have as wide a variety of sports as possible, to ensure all our users are catered for.”

Youtube plays a central part in proceedings on the site’s new feature. As to how major a part this will play in’s content going forward, Uren told us: “We have some exciting plans to expand into various different media platforms, and have experimented with video content in the past with betting previews during last summer’s European Championships. It is certainly an area we are looking at expanding.”

In the press release it was noted that football, basketball, tennis ‘and more’ would be covered. As to the potential of esports being covered, Uren told us: “We have some exciting plans for esports and esports betting to be announced very soon, that will put us at the very forefront of the sector. Watch this space.”

Totally Gaming says: In the market today there is a considerable gulf in the quality of certain bookmaker blogs compared with others.’s looks the part, and if the company commits to ensuring a consistent flow of good content then there’s no reason it won’t add value to the site and play a role in ensuring customers return.


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