Sportradar secures ‘milestone’ NFL deal

Sportradar secures ‘milestone’ NFL deal

Thursday, April 23, 2015 Totally Gaming

Ulrich Harmuth, president of Sportradar US, has told that the sports and betting-related data firm plans to use its new partnership with the NFL American football league to explore further opportunities in the US market.

Under the deal, the Sportradar US arm will distribute official NFL statistics to digital outlets on an exclusive basis. The partnership, which will begin in the 2015 season, will cover real-time score, player statistics and play-by-play data.

The agreement also includes the distribution of the NFL Next Gen Stats initiative, which, introduced in the 2014 season, features real-time, location-based data such as the speed, acceleration and distance travelled by players during matches.

Speaking to about the agreement, Harmuth described the deal as a “significant milestone” not only for the overall Sportradar brand, but also for the company’s US arm – which recently rebranded SportsData

“The development partnership is a significant milestone for the Sportradar Group, but in particular for our subsidiary Sportradar US, formally known as SportsData,” Harmuth said.

“We acquired the company based in Minneapolis in November 2013 and used the last 18 months to move into brand new offices, improve processes as well as the IT infrastructure. Entering into league deals now only feels like a natural next step in the evolution of our US organisation.

“The NFL deal is obviously a big milestone for our organisation and we are excited to get started on the work that comes along with the deal. However, if there are further league deal opportunities, we will certainly look into it and will consider concluding them if they commercially make sense for us. 

“We strongly believe in the US market, the biggest sports market globally, and the inspiration and innovation that comes from it.”

In addition to activities away from then NFL deal, Harmuth is upbeat about Sportradar’s wider growth potential in the European market, stating that the company will continue to seek opportunities in the region.

“While the US market is an important market for sports data for us, we also already see that our European business will continue to grow in 2015,” Harmuth said.

“We continue to add further sports to our live odds portfolio, our managed trading services for bookmakers started to grow nicely and also sales to media customers contribute significantly to our overall growth.”


Paddy Power Betfair takes majority stake in Adjarabet


888 secures igaming licence in Portugal


Swedish regulator issues final warning to licensed operators


IG highlights client ‘quality’ as ESMA measures hit

Gaming Products & Services Directory

The essential directory for the gaming industry