Snooker legend Stephen Hendry signs as ambassador for PokerStars

Snooker legend Stephen Hendry signs as ambassador for PokerStars

Wednesday, May 31, 2017 Posted by James Walker

Seven-time snooker World Champion Stephen Hendry has teamed up with two of Amaya’s leading online gaming brands, PokerStars and BetStars.

The snooker great is being now being supported by PokerStars and online sports betting site BetStars, and will make his first official appearance at PokerStars Festival Marbella from June 19-25.

Though perhaps better known for his skills on the snooker table, Hendry is a keen poker player.

He played against poker enthusiasts from around the world in the Main Event at PokerStars Festival London in January, and also showcased his poker prowess by winning the media event at the festival, beating a host of journalists and PokerStars Pros Felipe Ramos, Liv Boeree and Jake Cody.

BetStars also placed various special odds on Hendry at the festival and at the Super Star Online World Seniors Championship snooker tournament in March, where BetStars sponsored Hendry.

“I have always been a huge fan of poker so it’s amazing to partner with PokerStars and have the support of the world’s largest and most popular online poker site,” Hendry said.

“I enjoy poker very much and the qualities needed to be a successful poker player are very similar to those needed to get to the top of the game in snooker. You have to be mentally strong, calm under pressure, patient and on your best game at all times.”

In addition to his poker play, the snooker icon took part in the latest BetStars Face-Off Challenge, alongside current snooker World Champion Mark Selby and Leicester City Football Club’s Jamie Vardy, Marc Albrighton and Andy King.

Discussing the group’s latest signing, Eric Hollreiser, vice president of corporate communications for Amaya, told “Stephen is a passionate player, great spokesperson and obviously a tremendous competitor. These are all the kinds of traits we seek in recruiting brand ambassadors for PokerStars and BetStars.

“Celebrities can play a very important role in reinforcing a brand’s marketing by personifying the brand values and attributes. They can introduce their fan base to our brands and provide expert credibility to our marketing messages and give voice to the customer experience.”

Hollreiser added: “We are always looking for ambassadors and will continue to enlist those that have a passion for our business and are interested in representing our brands and our company.”

Totally Gaming says: PokerStars is no stranger to big name signings, and the addition of Stephen Hendry to the brand’s prestigious player roster will expand the group’s marketing reach – particularly among UK sports fans.


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