Smarkets continues momentum for record breaking summer

Smarkets continues momentum for record breaking summer

Friday, July 20, 2018 Posted by Craig Davies
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World Cup provides most-traded football game ever

Almost 50,000 passes and over 160 goals, including 22 penalties, spread across 64 games, a controversial piece of technology and (in the end) a worthy champion, it was indeed a topsy turvy summer, full of drama and excitement, that ultimately saw France prevail as world champions for the second time.

Online betting exchange Smarkets is still revelling in the glow of a very successful month, one that saw the 2018 World Cup “spectacularly” break new records for trading on the site.

Building on the Brazil 2014 entry, “a major turning point for the company,” the £415m traded on the World Cup equalled 64% of volume across the site, with it also detailed that there was a record £652m site-wide transaction volume during the period.

Jason Trost, Smarkets CEO, has been speaking to, discussing if the unpredictable nature of the tournament helped achieve such success: “I think the tournament captivated many with both England's run to the last four and all the unpredictable results, so obviously that's good for a site like ours where there are plenty of things to bet and trade on.”

England’s success, and the subsequent euphoria that swept the nation, also resulted in the quarter-final clash with Sweden becoming the most traded football game ever on Smarkets, finishing with £19.6m in volume across the different match markets.

The clash between France and Croatia in the final of football’s showpiece tournament saw £18.6m placed, which would’ve also been enough to eclipse the previous best; the £18.1m on the Real Madrid and Liverpool contested Champions League final in May.

Addressing the appeal of Smarkets from a punters point of view, Trost commented: “We believe our low commission rate of 2% on net market profits only, coupled with the traditionally tighter pricing model of an exchange, remain one of the biggest draws for customers.

“Alongside this, we also ran some innovative new customer offers that led to plenty of acquisition. One allowed new users to choose a team for the tournament and get £10 risk free on each of their matches, while we also focussed on the Football's Coming Home hype with a popular £19.66 risk free offer.”

Concluding, Trost spoke of the importance of continuing the momentum built up earlier in the year at the Cheltenham Festival and Grand National: “It has been a big year so far for Smarkets, with volume records regularly broken.

“The £57m traded on the Grand National was a single-event record, and now the £19m of volume on England's quarter-final win over Sweden is our most-traded football match ever.

“Now we're looking ahead to the return of the football season, which is always popular with our users.”

Totally Gaming says: Rolling round every four years with the same level jubilation, the razzmatazz of the World Cup has been sprinkled over Smarkets this summer with records tumbling. It has been a tremendous year for the betting exchange, across horseracing and football in particular, and they will certainly be hoping that this continues into the fast approaching football season.


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