SIS goes east with Korean Racing Authority agreement

SIS goes east with Korean Racing Authority agreement

Tuesday, May 22, 2018 Posted by Michael Lawson
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South Korea hosted over 1600 races last year

Multi-channel supplier Sports Information Services (SIS) is braced to widen its scope in the East Asian market, after agreeing a deal with the Korean Racing Authority to broadcast live coverage from its Busan and Seoul courses.  

With quality racing from 2:45am to 10am, Korean racing provides operators and bettors a quality racing product for the early morning,” SIS Commercial Director Paul Witten told TotallyGaming.com.

“This is a time when many operators have a gap in their schedules as they look to provide 24/7 betting opportunities.”

The agreement, launched last Friday, will allow SIS to provide pictures and data to retail and online bookmakers in the UK, Ireland, and Spain.

The deal covers the courses in Seoul and Busan, with races running from Friday to Sunday. Busan will host fixtures on Friday mornings (GMT) and Seoul on Saturday and Sunday mornings (GMT).

“In addition to the timing, we think the British punter will be attracted by the quality racing from Busan and Seoul racecourses,” Witten added.

“The races have good field sizes with at least 11 runners in each race, so there will be multiple betting opportunities and types to engage punters. The competitive racing will also appeal to the betting operators.”

The 1680 Korean races a year join a comprehensive stable of overseas horseracing for SIS that now includes racing from Dubai, Latin America, Singapore and Mauritius. And with the recent setback for betting firms in relation to FOBTs, the importance of racing may well be enhanced.

Witten said: “With the recent news of the cut in the FOBT maximum stakes, operators will have a renewed focus on over-the-counter betting and providing quality horse racing content throughout the day can help support that effort.

“Most retail operators are limited in their opening hours due to local legislation, but our UK and Irish customers can benefit from our Early Morning Product, meaning they can offer quality racing from Korea and other territories from 8am.

“Many online operators are looking to provide premium racing content around the clock, and we are very confident operators will want to add these races to their schedule.”

Totally Gaming says: Korea perhaps isn’t the first nation that spring to mind when the talk turns to horse racing, but don’t let that detract from the potential of the Seoul and Busan courses. And with upwards of 1600 Korean races a year, SIS will be hoping they can harness this potential into something lucrative.

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