Senet Group welcomes new member

Senet Group welcomes new member

Thursday, February 18, 2016 Totally Gaming
Sky Betting & Gaming joins expanding group

Online bookmaker Sky Betting & Gaming has become the latest operator to join Senet Group, the independent UK body that promotes responsible gambling.

Sky Betting & Gaming is the first online-only gambling operator to join the group, which already comprises Coral, Ladbrokes, Paddy Power, ScotBet and William Hill.

As a new member, the operator will be given a three-month ‘grace period’ to comply fully with Senet Group’s ‘enforceable commitments’.

“The gambling industry has definitely upped its game on social responsibility issues over the last 12 months and the Senet Group has been a key part of those efforts,” Sky Betting & Gaming chief executive Richard Flint said.

“There’s obviously still further room for improvement but I’m really looking forward to helping shape the group’s work on online gambling issues.”

Senet Group has built high awareness of its ‘When The Fun Stops, Stop’ tagline over the last year, and is intending to run further campaigns in 2016. Its members commit to abide by a code of conduct designed to meet high standards of social responsibility in gambling.

Wanda Goldwag (pictured), the chair of Senet Group, added: “We’re delighted to welcome such an important online and mobile operator as a member.

“It demonstrates that Sky Betting & Gaming is prepared to adhere to and promote high standards of social responsibility, which is good news for players and for the industry.

“Remote gambling is the fastest growing sector of the industry, with innovations being developed regularly. It’s therefore particularly important that we will have a leading operator in this space to inform the development of our code of conduct.”

In November, Goldwag told TotallyGaming.com that Senet Group would focus on problem gambling within the online sector over the course of 2016.

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