Quick Golden Race expansion underlines African opportunity

Quick Golden Race expansion underlines African opportunity

Thursday, August 9, 2018 Posted by Luke Massey
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The virtual sports provider is getting ready for the inaugural ICE Africa

Having launched its mobile application with two key clients in Kenya and Nigeria in 2017, Golden Race has become a market leader for virtual sports in Africa.

The company is now taking more than 2,000,000 tickets a day on mobile in Kenya alone, while over 90% of shops in Nigeria are using its 3D Virtual Football League.

Therefore, it is unsurprising that preparations for the inaugural ICE Africa are well underway for the firm’s CEO Martin Wachter, who delivered the following insight to TotallyGaming.com.

The growing popularity of sports betting in Africa is a fact, as shown by the quick expansion of online sportsbooks such as Golden Race into the African market.

In addition to this, the use of mobile devices is on the rise across the continent. Today, more and more Africans enjoy sports betting not only on their desktops, but also on their smartphones and tablets.

For example, more than 50% of people now subscribe to a mobile broadband service in South Africa, where the licensing of more online betting services will only continue to boost sports betting.

In general, consumers now have easy access to online sports betting services even in remote areas. Countries like Nigeria, Kenya, Ghana, Uganda, Senegal, Democratic Republic of Congo (DRC) and Tanzania are seeing a huge expansion in sports betting and other forms of gambling.

For Golden Race, the focus has always been on offering the most authentic betting experience, which explains the upgrade to our mobile/online platform. The 2.0 version offers the same experience as a real sportsbook using a familiar look with a clean design for a friendly UX.

New features include additional customisation options for user layout, more colour schemes and branding options. Research tells us that young African adults are excited about how they can place bets on their mobile phones using Africa focused online sportsbooks such as Golden Race.

In terms of product, Golden Race virtual football is an undisputed champion; it can drive more than 80% of the stakes or of the bets. Yet while European football leagues have millions of fans on the African continent, there’s a lot of betting that goes on for basketball, fighting, horse racing and motor racing that offer identical rules to more established sports for betting.

For this reason, the upgraded platform includes new game releases like Speedway and Motorbike races, as well as casino games such as Spin2Win, which is offered 'On Demand', and Live Mega 6 with live draws 24/7 and real hostesses for mobile app.

The diverse selection of sports-based games allow for combined bets, which represent half of the total volume of tickets, as players typically combine two, three or four bets.

Multi-bets even supersede the popularity of match result and correct score markets, which are of course very popular in Europe, while for race games (especially dog racing) the preferred betting markets are the Winner and the Trifecta.

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