Premier Punt hopes local knowledge will give it an edge

Premier Punt hopes local knowledge will give it an edge

Friday, November 18, 2016 Posted by Andy McCarron
DFS operator has raised 60% of £200,000 target on Seedrs

Premier Punt CEO John Gordon is in combative mood as the DFS operator aims to up its game in order to steal a march on US-based DraftKings and FanDuel. The company is £80,000 off its £200,000 fundraising target and has just listed on crowdfunding site Seedrs to allow investors of all sizes to get involved.

Gordon said: “We believe that because we are a British company (as opposed to American like Draft Kings) we are more in touch with what the British user likes. Football is the primary sport in the UK and has been for decades so it is taken very seriously here. There are, therefore, certain terms connected with the sport and playing Fantasy Sports in America which annoy us personally and we know annoy many British users too, such as ‘soccer’, ‘draft’ and ‘salary caps’.

“Premier Punt is different in that we are UK based, and our game was created with the UK user in mind. But our main point of difference is our single game format – our research tells us that a lot of users get quickly bored with the traditional season long or even week long fantasy football game, like with the rise in “bet in play” the user wants something faster, more exciting that complements the games they are watching on TV.”

Gordon explained that the single game format allows users to pick a single fixture to play, choose a squad of 6 from the two teams playing, and then follow their progress live in play against thousands of other users – with their squad scoring points in a traditional way (goals, assists, clean sheets, etc.).

“Our new app not only offers this on public games, but allows users to set up their own private games and challenge their mates – all done in a few simple steps from within the app.”

Premier Punt has just raised £120,000 via a private round of crowdfunding on Seedrs and opened it up to the public on Wednesday. Gordon is confident that the £200,000 target will be reached going off the current trajectory.

Gordon is a big fan of the crowdfunding experience as he says that ability to raise through many different shareholders as opposed to one large angel investor means the management team still have the power to create their vision of the company.

Totally Gaming says: There is an appetite for investors in the DFS industry as shown by the huge amounts of money raised by DraftKings and FanDuel in recent years, most of which has been burned in marketing expenses. But as those two firms are on an imminent merger, DFS companies are jostling for position to try and capitalise on the fall out.


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