PlayOJO partners Betgenius for personalised retention push

PlayOJO partners Betgenius for personalised retention push

Tuesday, September 11, 2018 Posted by News Team
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Operator to use data-driven tools to target customers with highly relevant promotions

PlayOJO, the SkillonNet-powered online casino brand that offers money back on every bet placed, has agreed a new marketing partnership with Genius Sports Group’s Betgenius subsidiary. 

Using Betgenius’ marketing tools, PlayOJO is to launch a series of highly personalised digital retention campaigns. 

The Betgenius marketing tools identify and target individual customers based on their playing habits, such as time spent on-site, slot titles, session lengths and frequency of deposits. This use of analytics and micro-segmentation, PlayOJO will be able to engage customers with highly relevant retention messaging, helping them maximise player value.

“In the last year we have grown from new kid on the block to an established brand fighting for a top five share of voice in the UK,” PlayOJO head of digital Samit Dutta commented. “We’ve done this by understanding the importance of retention and really caring about getting our customers to engage more with PlayOJO.

“We pride ourselves in being an innovator and that is why we were keen to work with Betgenius to build industry leading personalisation, interrogating the data available to build actionable segments and deliver dynamic ads,” he explained. “With all the clutter in the digital marketing landscape it’s important to stand out and serving contextually relevant advertising gives us the cut through we need.”

The launch of the Betgenius-driven retention campaign sees PlayOJO continue a partnership with the supplier, which it originally hired to drive customer acquisition. This year-long campaign saw the operator use Betgenius’ programmatic media-buying services to scale its customer base. 

“PlayOJO is a pioneering operator which understands that relevant, targeted messaging is now a prerequisite for retaining and driving maximum lifetime value from casino customers,” Betgenius business development director for digital marketing Josh Linforth said.

“Having played a major role in helping PlayOJO rapidly expand its customer base, applying our personalised retention services is a natural evolution of our partnership.”


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