Pinnacle Sports CEO outlines Hedman’s involvement

Pinnacle Sports CEO outlines Hedman’s involvement

Friday, April 24, 2015 Totally Gaming
Pinnacle Sports CEO outlines Hedman’s involvement

Paris Smith, chief executive officer of Pinnacle Sports, has opened up to about the impact new majority shareholder Magnus Hedman has already had on the online gaming operator.

Hedman, owner of sports betting risk management firm Touchbet, was last week revealed as Pinnacle’s new majority shareholder. The revelation came after the operator confirmed in February that a controlling stake in Pinnacle had been acquired by an undisclosed investor in August last year.

Although Pinnacle initially opted to keep the identity of the investor under wraps, it has now been confirmed that Hedman has been working with the operator for a number of months on a range of projects.

Speaking to about the decision to unveil Hedman, Smith said the revelation was made to coincide with the operator’s recent acquisition of a Malta Gaming Licence, thus demonstrating the impact Hedman has already had on operations.

“Magnus shares a vision with our existing board for expanding Pinnacle Sports’ unique brand and USPs into regulated markets, and brings considerable B2B experience, which is a new area that we are eager to explore,” Smith said.

“Pinnacle Sports' employs a no-gimmicks business model, focused on delivering best value odds; our policy on communication is similar.

“Our award of a Malta Gaming Licence provided the ideal context to introduce Magnus as tangible proof of what, in a short time he has helped achieve, and an indication of what further progress Pinnacle Sports can make toward expansion into regulated markets through his involvement.”

Looking towards Hedman’s ongoing impact in terms of future growth, Smith said that the company expects to reveal details of further expansion in the coming months, stating that Pinnacle is currently experiencing “very exciting times”.

“In the coming months I am confident I will be able to share further news of expansion into regulated markets,” Smith said.

“I am also excited about actively pursuing B2B opportunities, which is a new direction for Pinnacle Sports and an area in which we have some exciting plans.

“These are very exciting times for Pinnacle Sports, with so much happening on so many fronts.”


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