Pinnacle continues growth drive with B2B platform launch

Pinnacle continues growth drive with B2B platform launch

Friday, April 27, 2018 Posted by Michael Lawson
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Pinnacle Solution is hoped to rival the firm's B2C offering.

Online bookmaker Pinnacle is now offering distinguished sportsbook services via a new B2B platform.

Entitled Pinnacle Solution, it offers two core products, an iFrame API and turnkey solution, enabling partners to utilise Pinnacle’s industry experience and expertise.

The launch continues on from February’s link-up with Enteractive, and January’s unveiling of tennis legend Mats Wilander as ambassador, as Pinnacle’s growth strategy shows no sign of letting up.

Jane Guan, Pinnacle COO, told "Pinnacle Solution has only just officially launched but we have already begun to explore opportunities with some big brands within the industry. That said, we are in the early stages and will not be able to provide any details as of yet.

“The remainder of the year is certainly going to be busy for us. We’ll be attending G2E Asia, iGB Live and SBC’s Betting on Sports in the coming months. As for the growth plans of the company as a whole, the setup of Pinnacle and Pinnacle Solution really complements one another.

“We are always looking to enhance and develop our sportsbook offering (especially when it comes to esports) and now we will do that for other providers as well.”

Paris Smith, Pinnacle CEO, added: “After 20 successful years in the gaming industry, the launch of our B2B platform is the start of another exciting chapter in the history of Pinnacle.

“We’re known for risk management and esports, and now others in the industry can benefit from our expertise instead of trying to compete with them.”

Totally Gaming says: Pinnacle is an online gaming operator at the top of its game, and the launch of this new B2B platform further reinforces this. With the World Cup just around the corner, Pinnacle is perfectly poised to make the most of the opportunity.


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