Oulala discusses daily fantasy sports and a new deal with Marsbet

Oulala discusses daily fantasy sports and a new deal with Marsbet

Friday, October 27, 2017 Posted by Craig Davies
First ever agreement between a licensed B2B skill game operator and an iGaming company

Following a first of its kind agreement with Marsbet, TotallyGaming.com has been speaking to Oulala managing director and co-founder Benjamin Carlotti about the deal, his company’s growth and plans for the future.

The daily fantasy sports (DFS) provider has signed a first ever agreement between a licensed B2B skill game operator and an iGaming company, which will see its football management game integrated into the Marsbet iGaming platform.

Carlotti addressed his company’s foundations and the significance of this deal: “Four years ago, we launched Oulala to become the first network specialised in Daily Fantasy Football. At that time, very few people shared our vision, the younger generations expected something different than what the iGaming sector was offering at the time, and that DFS could fit their exact needs.

“The situation has changed nowadays, with most operators realizing that they have to offer new types of products, otherwise they will not be able to attract the younger generations.

“This new partnership with Marsbet is therefore extremely important for us but also for the entire industry. Indeed, we are starting to prove that DFS is the sports betting of the new generations.

“We are also very happy to work with Marsbet's team: they are young, talented, and they fully understand the potential of our DFS product.”

Going on to discuss Oulala’s aims and target markets: “At first, we did not aim at any specific markets but we have quickly realised that convincing young operators to adopt our approach is much easier, since they are less polluted by the "milk your customer/cow" approach.

“In other words, young operators from Africa, South America, Asia and even new entrants in the European market are much more willing to try a new product and business model since they are in the process of building their brand/market.

“On the other hand, we have noticed that more experienced operators are highly conservative when trying to protect their position. They are more interested in short-term profits than building their future. However, we are confident that this will also change soon since it would be too painful for them to ignore the sense of history.”  

Totally Gaming says: Benjamin Carlotti clearly had a vision for his company that he wanted to follow from very early, despite doubts existing from some sectors. This new deal represents a signifcant coup and a major step forward for Oulala.


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