Online poker special: ‘Educating’ B2B customers

Online poker special: ‘Educating’ B2B customers

Friday, March 6, 2015 Totally Gaming

Neo Poker Lab, the winner of the 2014 GiGse LaunchPad competition, has outlined to the challenges it faces in “educating” B2B customers about the benefits of its state-of-the-art technology.

Neo Poker Lab has developed advanced artificial intelligence in the poker space and is now in the process of licensing the technology to some major software developers so they can include it in their offerings to their gaming customers.

The company expects to sign three major deals by the end of 2015, setting Neo Poker Lab “on the course to becoming profitable”, according to founder and CEO Rob Gallo.

“The biggest challenge is educating the business-to-business customer on why they need our technology to improve their poker offering,” Gallo told

“It seems so obvious to us because we eat breathe and sleep artificial intelligence, but social poker room and real money poker room operators don't understand it yet.”

It has been a transformational time for Neo Poker Lab, with Gallo hailing the impact of winning the GiGse LaunchPad last year.

“It put our name on the map for sure and opened doors to some of the bigger gaming suppliers,” he added.

“Preparation is the key. We looked at the market for three months before making our final presentation to the panel and it paid off.

“We received a good amount of press after winning the GiGse LaunchPad, and we parlayed that into some good business relationships.

“Winning the competition has helped us by opening doors to some software suppliers who might not have considered a start-up. After winning, it was a good shot in the arm.”

Clarion Events – which is organising GiGse in partnership with GamCrowd, the industry’s crowd-funding and crowd-sourcing platform – has set a March 15 deadline for applications to participate in the LaunchPad, which will take place on April 22, the final day of the three-day GiGse event.

The number of applicants will be whittled down to a final five real-money and social gaming start-ups, who will then pitch to an investors’ panel and an audience of potential partners before the winner is selected through an audience vote.

The selected start-ups will be mentored during the preparation phase before being grilled by the panel of experts on the day, and Gallo insisted that participants must listen to the advice on offer in the weeks leading up to the event.

For further information about applying for the GiGse LaunchPad competition, please visit


Paddy Power Betfair takes majority stake in Adjarabet


888 secures igaming licence in Portugal


Swedish regulator issues final warning to licensed operators


IG highlights client ‘quality’ as ESMA measures hit

Gaming Products & Services Directory

The essential directory for the gaming industry