Oddschecker discloses record monthly traffic for World Cup

Oddschecker discloses record monthly traffic for World Cup

Tuesday, July 31, 2018 Posted by Michael Lawson
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The firm were visited by just short of 4 million unique visitors.

Oddschecker benefitted from record monthly traffic during the World Cup, with the figure of 3.9 million unique users eclipsing the previous record set by a June ‘16 that included Brexit, Royal Ascot and Euro 2016.

England’s three knockout stage matches were the odds comparison site’s most popular games of the tournament, while results for all verticals surpassed that of the European Championships two years ago.

For instance, total World Cup page views were 269% higher than the Euros; free bets page views were 392% higher; and football tips page views were up 191%.

Oddschecker’s World Cup PR was similarly strong, after it scored content promotion with brands including Daily Mail, Bleacher Report, the Washington Post, the Telegraph, the Daily Mirror, SportBible, ESPN, the Guardian, BBC Sport and The Independent.

Furthermore, the firm’s Head of Media Relations, George Elek, appeared twice on Sky News during the tournament, highlighting pre-match odds of England games and any odds movements in the outright markets. He also appeared live before the final on France24.

Totally Gaming says: Figures from this summer’s World Cup have reiterated Oddschecker’s status as one of the world’s leading odds comparison sites. The firm surpassed all stats from Euro 2016, while also helping establish itself by gaining content promotion with globally-renowned publications such as the Guardian, Daily Mail and Washington Post.

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