New incubator launches for entrepreneurs

New incubator launches for entrepreneurs

Monday, August 24, 2015 Totally Gaming
Matchbook becomes latest company to launch start-up support

Betting exchange Matchbook has become the latest company in the industry to launch a start-ups ‘incubator’, illustrating the increasing focus on developing new ideas in the online gambling sector.

The accelerator programme, mLabs, has been launched with the aim of attracting new talent that Matchbook will handpick and mentor in the hope of developing to the point of product launch.

David Mills, head of research for Matchbook and the figure in charge of the mLabs project, described mLabs as “a community where like-minded people can share their ideas, help each other, improve, grow, collaborate and see their ideas evolve together”.

Mills, who will participate in mentoring sessions for start-ups at EiG in Berlin in October, told “MLabs is a new initiative from Matchbook. It is a community where like-minded people can share their ideas, help each other, improve, grow, collaborate and see their ideas evolve.

“We see incubation as a two-way process. Companies are made of people. People have stories to tell, and we want entrepreneurs to share their stories at mLabs.”

According to Matchbook, mLabs will plan to use the power of networking – and social networks in particular – to perform the role of new business ‘matchmaker’ between the gaming industry and the wider technology world.

“Everyone uses social networks,” says Mills. “Our era is defined by them, but when it comes to relevant networking in order to collaborate it is extremely difficult to find like-minded people. We feel we can be the facilitator; we take funding and money off the table and focus on what really matters: innovation and new ideas.”

The project places particular emphasis on getting advice. “Successful and innovative businesses tend to make wholesale changes to their ideas before hitting on a successful formula,” said Mills. “Talking to others who have been through a similar process is always beneficial.”

EiG 2015 will take place at Arena Berlin in Germany from October 20-22. Visit for further details and visit for more information about the Start-Up Village, Start-up Mentorship and the Networking Area at the event.


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