New iGaming payment company becomes available on RoyalPanda

New iGaming payment company becomes available on RoyalPanda

Tuesday, November 28, 2017 Posted by Joseph Streeter
Players in Europe will be able to pay using the company's app

MuchBetter, the iGaming payments company, has announced its availability as a payment method on the Royal Panda online casino.

Royal Panda has more than 300 casino and mobile games, available to play throughout Europe. By encouraging European players to pay via the new MuchBetter payments app, Royal Panda will take advantage of MuchBetter’s unique commercial model, reducing payment fees as well as reducing bonus abuse.

MuchBetter is available on Android and iOS, and allows users to make online, offline and contactless payments via their smartphone or pre-paid card. Royal Panda needed a highly competitive pricing structure in order to promote MuchBetter over traditional payment methods and e-payments wallets. MuchBetter achieves this with a new approach to transfer fees. Rather than charging for each individual transaction, its unique commercial model is aligned to the value of a player to the operator.

MuchBetter co-founder Jens Bader Told“MuchBetter is a next-generation payments app, purpose-built for the gaming industry. We initially designed our payment service by identifying some of the key payment and fraud-related issues specific to the gaming industry. We meticulously analysed these challenges and started engineering a payment product that addresses and resolves these issues.

"Any form of fraud intended or committed coercively involves a payment service or product. As such all fraud prevention always starts with the payment product being engineered and governed to make it as difficult as possible for fraudsters to compromise and involve the payment product.

"All processes within our payments app, from customer registration and identification to funding the account and moving funds in- and out of customer gaming accounts collectively, creates such a level of integrity that known fraud patterns such as account duplication, account take-overs and bonus abuse are virtually impossible. We succeeded to embed our layered authentication philosophy into our app.  By combining several individual authentication elements - non-intrusive to the customer journey and experience – we achieve unparalleled levels of confidence and control of users and their account activities.  

“MuchBetter is also the first payment service that encourages the exchange of crucial non-transactional information with operators, thus creating a level of transparency not seen with any other payment product. Information such as customer data, KYC-levels, account activity indicators, account collusion information and individual customer account specifications can be queried and matched with customer data operators have on file.

“Through our open approach, we automatically extend the span of control for operators. Our philosophy of  operational and commercial alignment with operators make MuchBetter a payment product of choice for gaming operators. We believe that if the gaming industry itself were to design and operate their own payment product it would be an identical twin of MuchBetter.”

Totally Gaming says: Innovative methods of payment like this will undoubtedly help RoyalPanda expand its customer base to a younger audience with alternative betting desires. Furthermore, in order to fully maximise this new partnership, it will be in the best interests of Royal Panda to provide markets that also interests this type of bettor.


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