MuchBetter continues growth alongside 888.com

MuchBetter continues growth alongside 888.com

Wednesday, July 18, 2018 Posted by Craig Davies
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Commercial model praised in securing deal

Igaming payments organisation MuchBetter has been lauding its unique and agile commercial model, after its gaming wallet was selected by 888.com as its new global payments option.

Set to service the organisations casino, poker and sport brands, it is hoped the integration will bolster users’ payment options, significantly decrease transactions costs and provide an overall smoother mobile integration and user experience.

888.com also states that the approach to transaction fees taken by MuchBetter was also a key component of the agreement, with operators charged on a net-deposit basis every month according to the monetary value of each player, as opposed to a more traditional charge per transaction.

Jens Bader, MuchBetter co-founder, told TotallyGaming.com: “MuchBetter is far more agile than the incumbents in this industry and we don’t have the same kind of overheads that they do, which now means needing to squeeze as much money as possible from every transaction.

“We can offer a fairer commercial model to our operators because we can still make a profit on smaller margins in a way that traditional igaming payments companies cannot. There’s no secret trick to this, it’s simple economics.

“I also want to be clear that this is our long-term commercial model, we’re not going to build a customer base then move the goalposts, we want to be as transparent as possible about our charges and earn the trust of gaming operators like 888.   

Added Bader: “Like I said, I don’t think other payment options out there today can match this model. If new start-ups were to do something similar, I would think of it as validation, and hopefully we will have stolen enough of a march on the competition to stay ahead.  

Totally Gaming says: This is the latest stage of development for the MuchBetter gaming wallet, which continues to gain traction within the industry in a big way. Partnering with such a global name as 888.com is a huge statement of intent, with MuchBetter believing its commercial model is head and shoulders above the industry’s other options, and brings a multitude of advantages for each and every type of player.

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