MRG esports venture names new chief executive

MRG esports venture names new chief executive

Thursday, September 6, 2018 Posted by News Team
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Telecommunications industry veteran Niklas Grawé hired to lead new business

​The joint venture between Swedish iGaming operator MRG and esports content specialist Gamingzone Entertainment has appointed Niklas Grawé as its first chief executive.

Grawé joins from telecommunications operator Hallon, where he served as CEO, a role he held alongside the position of chief commercial officer for the Swedish arm of the Hong Kong-headquartered mobile communications giant 3. He previously served as managing director of ecommerce marketplace Groupon in Sweden.

In his new role with the as-yet-unnamed joint venture, he will work on developing a new community for esports fans, providing entertainment, news and gambling opportunities. Esports is particularly popular in the Nordic market, with an audience of around 650,000 spending an average of 100 minutes a day viewing tournaments and events. 

"It's awesome to get this opportunity to build a new, unique community for esports fan across the world,” Grawé said. "Our ambition is to create a community where all esports fans love to spend time."

MRG chief executive Per Norman described Grawé as having the perfect experience to drive growth for the joint venture.

"Niklas combines strong leadership skills with innovative entrepreneurial thinking and digital competence."

His start date is yet to be confirmed, though Grawé is to begin his new role by the end of the year at the latest. The joint venture, in which MRG holds a 55% stake and Gamingzone 45%, was established in May this year.


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