Mr Green launches new gaming tool 'to help players keep track of any potential risk'

Mr Green launches new gaming tool 'to help players keep track of any potential risk'

Friday, September 15, 2017 Posted by Joseph Streeter
The tool aims to give players a better insight into their gaming

Mr Green has this week unveiled plans to launch their new predictive gaming tool, with a primary aim of promoting responsible gambling.

This tool will allow players to get an insight into their at risk behaviour whilst also allowing Mr Green to detect when healthy playing has ventured into that at risk area.

Jesper Kärrbrink, CEO of Mr Green, told  “Our Green Gaming tool is designed to help our players keep track of any potential risk with their gaming. But also to recommend actions based on the player’s individual risk level such as setting a limit or taking a break - or if they are low risk players continue playing as they do now.

“Based on the data we have on each player opting in we will also be able to adjust the customer journey and stop sending sales driven communication to players at risk.”

This works by firstly analysing playing behaviour before combining it with the customers own impressions of their risk behaviour.  By doing this customers can receive personal analysis and insight into their gaming and when they have gone too fast.

At its introduction the online gaming company is to first roll out the new tool, which has a casino model, in the United Kingdom before continuing with other markets later in the year.  A sportsbook model is also set to be implemented at a later date.

Totally Gaming says: New tools such as this one introduced by Mr Green are essential to ensure customers continue with maximum enjoyment, while those at risk are notified as such and aided in the appropriate manner.


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