Microgaming’s Bacani: Online gaming needs female role models

Microgaming’s Bacani: Online gaming needs female role models

Wednesday, June 6, 2018 Posted by Joseph Streeter
No alternative text provided

“I think we can always do more.” In the wake of being named Hidden Talent of the Year at May’s Women in Gaming awards, Jeriel Bacani, part of Microgaming’s marketing team, is reflecting on the wider implications of the award and the gender equality issues facing the sector.

“We know that this issue is not unique to the industry but we can start by identifying the specific barriers that exist in our sector,” says the 23 year old, who works at the company’s Isle of Man headquarters in Douglas.

The Women in Gaming awards, as the name suggests, highlight the achievements of women in the sector - but will they always be needed? Is there a future when gender equality has been achieved in gaming? Bacani thinks there is a way to go yet.

“The end goal would, of course, be to see a level playing-field but I think that events like the Women in Gaming Diversity Awards create an invaluable network for like-minded people to meet, and for women to see other female role models in the industry – that’s empowering,” she says.

“It is promising to see that the All-in Diversity Project is promoting this through a targeted, industry-driven approach.

“Microgaming became a founding member this year to help steer the progress and it is encouraging that more and more companies are getting involved to create a more inclusive industry where everyone can flourish.”

With a level playing-field still some way off, in the meantime how important is it for the gaming industry to celebrate the achievements of women? “The industry is often seen as being very male-dominated but awards like these confirm that there are plenty of exceptional women making outstanding contributions within their organisations,” says Bacani.

“It’s important to celebrate these achievements to not only identify brilliant individuals, but also to highlight that diversity is present within the industry – and that doesn’t just mean gender but diversity of thought and talent too.”

As a decorated woman in gaming, does Bacani’s role take in any diversity initiatives? “I’m working on supporting Microgaming’s involvement with the All-in Diversity Project,” she confirms.

“As a founding member, the company has set out to help steer progress as the initiative begins to build an industry standard index to better inform the sector. It is a unique and very rewarding project, because aside from contributing our insight to help bring about positive change in the industry, it highlights the rich diversity of people behind Microgaming that is driving the business forward.”

Bacani, a PR co-ordinator in Microgaming‘s marketing team, was named Hidden Talent of the Year at the 2018 Women in Gaming Awards having been nominated by colleagues.

“I didn’t really expect to win,” she says of the accolade. “There were some amazing and very talented nominees this year – I was very humbled to be recognised alongside them.”

A key part of her success in being recognised for her work was Bacani’s involvement with the Microgaming Idea Factory project. “It’s the company’s award-winning innovation initiative that empowers staff to develop ideas that could benefit the business,” she explains,

“The process opened up opportunities for me to design and co-create ideas with people I would never have worked with normally, and to present them to the executive team. The ideas I helped to create and pitch are currently in development. More importantly, the process exposed my design skills, which weren’t part of my job at the time. That led to interest from the Marketing team, who offered me the chance to help design presentations for ICE.

“I’ve been fortunate to start my career at a company with no shortage of inspiring mentors and role models at the top of their game to learn from.”


Paddy Power Betfair takes majority stake in Adjarabet


888 secures igaming licence in Portugal


Swedish regulator issues final warning to licensed operators


IG highlights client ‘quality’ as ESMA measures hit

Gaming Products & Services Directory

The essential directory for the gaming industry