The Masters provides the stage for Metric’s golf pricing solution

The Masters provides the stage for Metric’s golf pricing solution

Wednesday, April 4, 2018 Posted by Luke Massey
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BetBright customers have gained the broadest selection of golf markets

The most open US Masters for many years will give Metric Gaming the stage to showcase the flexibility of its golf pricing solution with customers such as BetBright.

Just last week, the sports betting technology and software company agreed a deal to provide the Irish operator with its standalone solution, including the industry’s broadest selection of pre-game and in-play betting options across outrights and other 72-hole, 18-hole and hole-by-hole markets.

The service will give golf fans on BetBright the opportunity to test their expertise around the biggest PGA and European Tour events, which of course includes the first major of the year at Augusta.

Peter D'Arcy, Head of Golf at Metric Gaming, told “With the flexibility of the solution all sorts of strategies can be applied across various operators. This tournament is a perfect time to be taking on the favourites and some operators will be doing just that to gain an advantage over the competition.

“The Masters gives us a great stage to showcase the flexibility that our solution provides to our different customers. With the increased coverage across all media platforms, Super Live can excel by providing the punters with much more to bet on.”

Speaking about the betting appeal of this year’s Masters, D’Arcy added: “I can’t remember the last time the Masters was so open as a betting market. You can find a good reason to back many of the top players with so many hitting form at the right time.

“The interest in the event will be the greatest it has been for several years helped largely by the successful comeback of Tiger Woods. With so many short-priced players there will be some value lower down in the market. All in all, a great tournament for the punters.”

Owen Duffy, Product Manager at BetBright, commented: “We are delighted to have integrated Metric Gaming’s golf solution. We see Golf as an important element of our overall customer proposition and we look forward to a successful partnership with Metric in to the future.”

Totally Gaming says: Metric Gaming’s golf pricing solution carries a flexibility for operators to take on some of the favourites at global betting events. This year’s US Masters is the perfect tournament to do so given that there are at least nine players priced between 10 and 20/1.


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