Mapping out future success – GameAccount Network

Mapping out future success – GameAccount Network

Tuesday, January 27, 2015 Totally Gaming

Daniel Lindsay, commercial director of GameAccount Network, follows up on an earlier interview about the company’s success with its Simulated Gaming offering and opens up about additional plans the firm has to expand its presence in other markets. To read the previous interview, focusing on GameAccount's Simulated Gaming offering, click here. Aside from Simulated Gaming, looking ahead to the next 12 months, what are your main aims and how do you plan to achieve further growth?


Daniel Lindsay: "Outside of North America, we already have a strong and sustainable business in the regulated .com and .it markets, our aim is to continue to build on our progress there. Specifically, we serve content to over 65 per cent of the Italian market and we will be adding at least another three new operating partners to our network there.

"It's a hugely complex market where there is a still a very healthy appetite for strong slot content. In that regard, in addition to the formidable array of titles we offer, we are going to be launching content from a number of innovative content providers there over the course of H1 2015." Have you highlighted any major opportunities in particular that could facilitate your wider growth and expansion plans? What are your main areas of focus for 2015?

DL: "One of our main strategic aims lies in continuing the penetration of our free to play slots product in North America. However, outside of that, we will be launching in Australia later this year and in the real-money regulated markets we will continue to develop our business by providing the very best in breed games for our operating partners. Asia remains a very interesting market despite the complexities, the sheer scale of the opportunity there means it can't be ignored.

"Our main challenges, and these aren't unique to us, are dynamic regulations and the somewhat stuttering nature of the roll out of real money gaming in the US. However, this is also a very positive note for GameAccount, as in fact our free-to-play solution can be offered without the need for real money regulations to be in place. 

"Of course, we also have strong competitors, but they simply serve to make our business decisions sharper and our smaller size allows us to act more quickly." Do you envisage further expansion through mergers and acquisitions in 2015, and what would such expansion depend on from your perspective?

DL: "Merger and acquisition activity by it's very nature is a confidential element of our business, but opportunities are always considered as and when they arise." Is there anything else you would like to add?

DL: "We have what we believe is the strongest portfolio of casino and slot games in the market, these are supported by the acknowledgement that our skill games are widely accepted as class leading.  However, we constantly search for, and are approached by new content developers looking to get their games online.

"We offer a quick and efficient route to market, that means these companies can get reach to market in a short time frame and exposure of their games with some of the biggest regulated and licensed operators globally. It's an important element of our business.

"Content is King and that won't change so we have to ensure that we are able to offer the right products to our partners."


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