Making a sustained squawk in the affiliate space

Making a sustained squawk in the affiliate space

Tuesday, December 19, 2017 Posted by Luke Massey
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Catena Media has acquired all related assets from Squawka Ltd

Industry affiliate Catena Media has made an upfront payment of £1 million (€1.1 million) to acquire Squawka, a global football news site with around four million users per month.

The deal covers all related assets owned by Squawka Ltd, including the main site (Squawka.com), a Twitter following of 855,000 and a daily fantasy sports (DFS) section in beta version.

Catena will add its knowledge in building successful affiliate sites to generate annual sales of approximately €2 million for Catena, with an estimated 60% margin.

The transfer of cash consideration is scheduled to take place this month. Once the transaction has been complete, integration of Squawka’s assets will begin immediately, while a team of four employees will relocate to Catena’s London office to form part of its sports division.

Affiliate Insider founder Lee-Ann Johnstone told TotallyGaming.com: “The rate of recent acquisitions being announced supports the fact that the affiliate channel is continuing to grow at a rapid pace.

“Companies like Catena are racing ahead to secure good quality, high traffic volume sites that offer a broader niche focus across multiple iGaming verticals. These partnerships will enable established brands to leverage the support of an existing compliant operational network that can help commercialise and improve customer acquisition quickly and on a mass scale.”

Totally Gaming says: Catena has further strengthened its sports betting offering with Squawka, having also acquired the likes of Baybets and Bettingpro in 2017. The company has moved quickly to implement an affiliation business model around a site that includes automatic data feeds, something which Catena intends to utilise within its existing product range.

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